A Sudden Shift in U.S. Trade Policy: E-Commerce Scrambles as “De Minimis” Rule Ends
A major, abrupt change in U.S. trade policy is sending shockwaves through the e-commerce world, leaving businesses scrambling and customers facing new costs and delays. Effective August 29, 2025, the United States suspended its long-standing “de minimis” threshold, a rule that allowed goods valued under $800 to be imported duty-free. The impact of this sudden […]
The Mid-90s, Imposter Syndrome, and My Mission to Verify Trust
For over 25 years, a quiet frustration has been brewing. It began in the mid-90s, when my work with encryption and chip technologies for smart cards with the Advanced Card Technology Association of Canada (ACT Canada) led to a published contribution in a card security book, where I authored a chapter on the foundational elements […]
Ranking Beyond Keywords: Positioning for the Modern Search Engine
Modern search is no longer just about keywords. As search engines evolve, they’re moving away from simple keyword matching toward a more sophisticated understanding of content and expertise. To succeed today, your strategy must go beyond traditional SEO and focus on building your reputation as a trusted authority. This shift is powered by technologies like vector […]
Ranking Beyond Keywords: Positioning for the Modern Search Engine
Modern search is no longer just about keywords. As search engines evolve, they’re moving away from simple keyword matching toward a more sophisticated understanding of content and expertise. To succeed today, your strategy must go beyond traditional SEO and focus on building your reputation as a trusted authority. This shift is powered by technologies like vector […]
An overview of how search indexing works
How much of the Internet is indexed by Google? Despite Google’s immense index, it’s widely understood that its search tools only index a fraction of the total internet. The vast majority of the web is known as the deep web, which includes content behind paywalls, password-protected pages, and dynamic content that isn’t publicly linked. The part […]
Semantic Triples: The Building Blocks of Meaning
Semantic triples are a data structure composed of a subject, a predicate, and an object. Think of them as the most basic sentence structure: “who did what to whom.” This simple yet powerful format allows computers to understand and process information in a way that goes beyond just matching keywords. It’s not just about a word appearing on […]