Acceptance of Terms & Electronic Contract
By accessing reimaginthat.com or utilizing our Forensic Protocol, you are entering into a binding electronic contract with Re-Imagine That Digital. This agreement is governed by the Electronic Commerce Act of Prince Edward Island and the federal laws of Canada.
If you do not agree to these terms, you must cease all interaction with our diagnostic systems immediately. Your continued use of our website or services constitutes your acceptance of this agreement in its entirety.
The "Forensic Engagement" Standard
These Terms of Service are not a standard agency contract. They are a Forensic Engagement Protocol — a verified legal fence around our proprietary methodologies, your data, and the mutual obligations that govern our work together. Every clause is designed to eliminate Context-Debt from your engagement with us.
Service Tiers & Managed Nodes
Our services operate on a tiered, productized model designed to eliminate Context-Debt. By engaging our services, you agree to the specific deliverables, timelines, and constraints of your selected tier:
| Tier | Name | Scope |
|---|---|---|
| Tier 1 | Diagnostic | A one-time forensic audit of a single brand/URL pair, identifying Ghost Entity risks and retrieval failures within 48 hours. |
| Tier 2 | Stabilization | Project-based remediation of high-friction conversion funnels; includes Atomic Sandwich restructuring of core conversion pages. |
| Tier 3 | Transformation | Manual 500-point deconstruction of a major brand or executive entity; includes Triple Grounding Injection and Knowledge Graph architecture. |
| Tier 4 | Sovereignty | Recurring maintenance of Entity Salience and protection against "Temporal Context-Rot." Ongoing monitoring and reporting. |
Specific deliverables, timelines, and pricing for each tier are documented in your individual Statement of Work (SOW) or service agreement, which forms part of this contract when executed.
Intellectual Property: The "Atomic Sandwich" Protection
All methodologies, frameworks, tools, and processes developed by Re-Imagine That Digital — including but not limited to the Forensic IG Evaluator, the 500-Point E-E-A-T Engine, the "Atomic Sandwich" framework, and "Triple Grounding Injection" — are the exclusive intellectual property of Re-Imagine That Digital and are protected under applicable Canadian intellectual property law.
You are granted a limited, non-exclusive, non-transferable license to use the results and deliverables of your audit or engagement for the growth of your own business. You may implement recommendations in your own digital presence.
You are strictly prohibited from replicating, reverse-engineering, reselling, licensing, or otherwise distributing our diagnostic systems, frameworks, templates, or proprietary methodologies to any third party, including competitors or marketing agencies.
Any breach of this intellectual property clause will result in immediate termination of your engagement and may result in legal action. Re-Imagine That Digital reserves all rights not expressly granted in this agreement.
AI Disclosure & The Answer Economy Reality
We provide Information Engineering, not magic. In the 2026 search landscape, clients must understand the following realities:
- Algorithm Resistance: Our frameworks are designed for maximum stability, but we do not guarantee specific rankings or citation positions. AI models (Perplexity, Gemini, ChatGPT, SearchGPT) update their retrieval logic on a continuous basis. We build for resilience, not promises.
- AI-Generated Content Verification: While we use AI to identify "retrieval failures" and surface insights, clients acknowledge that AI-generated summaries may contain hallucinations or errors. All AI outputs provided by us are verified against the "Source of Ground Truth" provided in our human-verified reports.
- Information Currency: The field of generative AI search (GEO) evolves rapidly. Strategies that are optimal at engagement start may require revision as the landscape changes. Tier 4 (Sovereignty) clients receive proactive updates; other tiers should anticipate revision cycles.
- Liability Limitation for Algorithm Changes: Re-Imagine That Digital is not liable for fluctuations in traffic, rankings, or AI citation frequency caused by core algorithm updates, third-party AI retrieval logic changes, or actions taken by the client that contradict our recommendations.
Cybersecurity Program & Data Protection
Re-Imagine That Digital takes the security of client data seriously. As your Information Engineering partner, we handle sensitive business data, strategic documents, and in some engagements, access credentials or proprietary content. The following outlines our documented security commitments.
CyberSecure Canada & NIST-Aligned Security Framework
Re-Imagine That Digital maintains a documented Cybersecurity Program (CSP) designed to identify, protect against, detect, respond to, and recover from cyber risks. Our CSP is aligned with industry-standard frameworks including CyberSecure Canada (the Government of Canada's baseline cybersecurity certification program) and the NIST Cybersecurity Framework (CSF).
Our CSP includes, but is not limited to, the following controls:
Identify: Documented inventory of all systems, software, and data assets used in client service delivery; regular risk assessments to identify threats and vulnerabilities relevant to our operations.
Protect: Multi-factor authentication (MFA) on all business-critical accounts and tools; SSL/TLS encryption for all data in transit; encrypted storage for sensitive client data; access controls on a need-to-know basis; regular software patching and updates; endpoint protection on all devices used for client work.
Detect: Monitoring of our systems and accounts for unauthorized access or anomalous activity; regular review of access logs and security alerts.
Respond & Recover: A documented incident response plan is maintained and reviewed annually. In the event of a confirmed security incident, we follow the response procedure outlined in Section 6 of these Terms.
Clients who share sensitive data, credentials, or proprietary business information with Re-Imagine That Digital for the purpose of their engagement may request a copy of our current Cybersecurity Program summary by contacting donna@reimaginthat.com. We are committed to transparency about how we protect the data entrusted to us.
- Client Responsibilities: Clients are responsible for the security of any credentials, systems, or access they provide to us. We recommend using dedicated project-specific access credentials rather than master administrative passwords.
- Third-Party Tools: We use reputable, industry-standard third-party tools in service delivery (e.g., Google Workspace, project management platforms). These providers maintain their own security programs and our use of them is governed by their respective terms and security frameworks.
- Annual Review: Our CSP is reviewed and updated at minimum annually, or following any significant change in our operating environment or a security incident.
Incident Notification & Breach Response
Re-Imagine That Digital explicitly commits to the following incident notification obligations. These obligations apply to any "Reportable Incident" — defined as any confirmed or suspected unauthorized access, disclosure, alteration, or destruction of client data held by or on behalf of Re-Imagine That Digital.
48-Hour Client Notification Guarantee
Re-Imagine That Digital explicitly agrees and commits to notify affected clients within 48 hours of becoming aware of a confirmed Reportable Incident that involves or may involve that client's data. This notification will be delivered via the client's registered email address and, where urgency requires, by direct phone contact.
The initial 48-hour notification will include: (a) a description of the nature of the incident to the extent known; (b) the categories and approximate number of individuals and records concerned; (c) the likely consequences of the incident; and (d) the measures taken or proposed to address the incident, including mitigation measures.
If the full scope of the incident is not known within 48 hours, Re-Imagine That Digital will provide an interim notification with available information and a commitment to provide updates as additional facts are confirmed.
Regulatory Notification: Where a security incident constitutes a "breach of security safeguards" under PIPEDA and poses a real risk of significant harm, Re-Imagine That Digital will notify the Office of the Privacy Commissioner of Canada (OPC) as required by law, no later than as soon as reasonably practicable and in any event within the timeframes required by applicable law.
- Incident Response Contact: All incident-related communications should be directed to donna@reimaginthat.com with the subject line "SECURITY INCIDENT — [Your Company Name]."
- False Positives: We may notify you of suspected incidents that are later determined to be non-incidents. We consider over-communication on security matters to be a feature, not a flaw.
- Client Obligations: Clients must also notify Re-Imagine That Digital within 48 hours if they become aware of any security incident on their end that may affect data or access shared with us.
- Post-Incident Review: Following any confirmed incident, Re-Imagine That Digital will conduct a root cause analysis and provide affected clients with a written summary of findings and corrective actions taken within 30 days.
Payment Terms
Payment terms for all service engagements are as follows:
- Invoicing: Invoices are issued upon commencement of each service tier or as specified in your Statement of Work
- Payment Due: Payment is due within 14 days of invoice date unless otherwise agreed in writing
- Late Payment: Invoices outstanding beyond 30 days may accrue interest at 1.5% per month, and service delivery may be paused until the account is brought current
- Refund Policy: Due to the bespoke, time-intensive nature of our forensic work, fees paid for work already commenced are non-refundable. Disputes regarding deliverable quality must be raised within 14 days of delivery and will be addressed in good faith.
- Currency: All amounts are in Canadian Dollars (CAD) unless otherwise specified
Confidentiality
Both parties acknowledge that in the course of the engagement, each may receive or have access to confidential information belonging to the other party. Re-Imagine That Digital agrees to:
- Hold all client business information, strategies, data, and materials in strict confidence
- Not disclose client information to any third party without express written consent, except as required by law or to trusted service providers under confidentiality obligations
- Use client information solely for the purpose of delivering the contracted services
- Maintain confidentiality obligations for a period of 3 years following the termination of the engagement
Clients agree to keep our proprietary methodologies, frameworks, pricing structures, and internal processes confidential and not to disclose them to competitors or other third parties.
Limitation of Liability
To the maximum extent permitted by applicable law, Re-Imagine That Digital's total liability to you for any claim arising from or related to these Terms or our services shall not exceed the total fees paid by you to Re-Imagine That Digital in the three months immediately preceding the event giving rise to the claim.
Re-Imagine That Digital shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of data, or loss of business, even if advised of the possibility of such damages. This limitation applies regardless of the legal theory on which the claim is based.
Nothing in these Terms limits liability for gross negligence, wilful misconduct, or any liability that cannot be excluded or limited under applicable law.
Governing Law & Dispute Resolution
These Terms are grounded in the laws of Prince Edward Island and the federal laws of Canada. The parties agree to first attempt to resolve any dispute through good faith negotiation. If negotiation fails within 30 days, disputes shall be submitted to mediation before any legal action is commenced.
Any disputes that cannot be resolved through negotiation or mediation shall be settled in the courts located in Charlottetown, PEI. Each party irrevocably submits to the exclusive jurisdiction of such courts.
Business Registration & Entity Details
For the purposes of legal certainty and E-E-A-T verification, the following are the official registered details of the contracting entity:
Accessibility Commitment
At Re-Imagine That Digital, we believe that "Precision is the New Empathy." If our "Atomic Sandwich" isn't accessible to everyone — including those using assistive technologies — we have failed in our mission as Information Architects.
We are committed to ensuring our digital presence meets WCAG 2.1 Level AA compliance. Our accessibility program includes semantic HTML structure, descriptive alt-text for all images, keyboard navigation support, and sufficient colour contrast ratios (minimum 4.5:1).
Accessibility is not a one-time audit; it is a recurring maintenance of our Sovereignty. If you encounter a technical barrier on reimaginthat.com, please contact us at donna@reimaginthat.com and we will respond within 5 business days.
Contact & Notices
All legal notices, questions about these Terms, or matters related to your engagement should be directed to:
Donna Rougeau — Principal Architect & Designated Representative
These Terms of Service constitute the entire agreement between the parties with respect to its subject matter and supersede all prior agreements, representations, and understandings. Any amendment to these Terms must be made in writing and agreed to by both parties.
Re-Imagine That Digital reserves the right to update these Terms at any time. The updated version will be posted at reimaginthat.com/terms-of-service/ with a revised "Last Updated" date. Continued use of our services after any update constitutes acceptance of the revised Terms.