Brand Authority and E-E-A-T Strategy Agency
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500 Points Comprehensive Authority Verdict

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Receive a Complete
Authority Verdict.

Our 500-point E-E-A-T audit evaluates five of your key entities — your website, executive presence, author profiles, case studies, and policy pages — against the exact framework Google's Quality Raters use. Not a traffic estimate. A credibility verdict with a 30–48 hour turnaround.

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🌐
🔒 Strictly confidential. Your URL is used solely to scope your audit — never shared, never indexed.
500Scoring points
5Entities audited
3Audit phases
30hrTurnaround
25+Years expertise
Audit methodology — three phases, scored to 500 points
Phase 01
100
Foundation & Research
Phase 02
400
Per-Entity Verification (4 × 100 pts)
Phase 03
∞
Synthesis & Final Report
The Standard

The Most Thorough
E-E-A-T Audit Available

Most "SEO audits" look at your backlinks and page speed. Our E-E-A-T audit goes deeper — to the entity signals, credibility architecture, and trust documentation that determine whether Google and AI systems treat your brand as a genuine authority or a generic website.

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Entity-level analysis, not just page-level
We audit your website, your executive, your author profiles, your case studies, and your policy pages as interconnected entities — the way Google's Quality Raters actually evaluate a brand.
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500-point rubric with no opinion, only evidence
Every point in the audit has a clear, objective pass/fail criteria. You receive a precise score — not vague recommendations — with specific evidence for every finding.
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Actionable roadmap with KPIs and timelines
Every gap identified in the audit comes with a prioritised recommendation, a "how to fix it" instruction, and a KPI to measure success. The report is implementation-ready from day one.
🤖
AI Overview & GEO visibility assessment
We assess your brand's entity recognition status and AI citation readiness — not just traditional rankings — because that's where search is going.
Maximum possible score
500 pts
Baseline audit:
1 website + 4 entities
Phase 1 — Foundation 100 pts
Website-level credibility foundations
About Us quality, technical foundations, contact verification, backlink authority, content recency, and reputation signals.
Phase 2 — Per-Entity (× 4) 400 pts
Deep verification of each individual entity
Executive authority (100 pts), Author credibility (100 pts), Case study authenticity (100 pts), Policy page compliance (100 pts).
Phase 3 — Synthesis Final Report
Aggregation, scoring, and actionable roadmap
Weighted final score calculation, competitive comparison, executive summary, and 10–15 hour professional synthesis.
Estimated audit execution time
Phase 1: 8–15 hrs Phase 2: 20–35 hrs Phase 3: 10–18 hrs
The Audit Framework

A Three-Phase Methodology
Built for Verdicts, Not Estimates

Each phase of the audit follows a structured protocol developed from 25+ years of direct digital marketing practice. Every task has a defined scoring rubric — there is no subjective interpretation, only evidence-based measurement.

01
Phase One
100pts
Foundation & Research
Fixed score covering all high-level, website-wide authority signals. Every audit begins here regardless of scope.
⏱ Estimated: 8–15 hours

Foundation & Research

Before auditing individual entities, we establish the health of your website's foundational credibility signals. This phase covers your company's public-facing identity, technical trustworthiness, and the raw authority data that feeds everything else.

🏢 Main Company Entity Audit
50 pts +
5Clear and compelling mission statement with authentic origin storyTrust
10Leadership visibility — professional photos, detailed and verifiable bios for founders and senior leadershipExpertise
5Company history and documented key milestonesTrust
5Certifications, awards, and industry recognition (up to 5 pts)Authority
5Documented evidence of community involvement or social responsibilityTrust
10Verifiable physical address and functional contact informationTrust
5High-level reputation search — brand-wide reviews and sentiment (Google, Trustpilot, BBB, Reddit)Trust
5Investor relations and corporate information (for publicly-traded companies)Trust
⚙️ Technical Foundations
20 pts +
5Valid HTTPS certificate — basic technical trust signalTrust
10Core Web Vitals — all key pages scoring "Good" in Google PageSpeed InsightsTrust
5Privacy policy and all legal pages — accessible, current, and comprehensiveTrust
📊 Initial Data Collection
30 pts +
10Backlink audit — quality and relevance of link profile (points deducted for low-quality links)Authority
10Social mentions search — quality and sentiment of brand mentions across social media and newsAuthority
10Content recency audit — percentage of key content reviewed and updated within the past 12 monthsExpertise
02
Phase Two
400pts
Per-Entity Verification
100 points per entity. The baseline audit includes 4 entities: executive, author, case study, and policy page.
⏱ Estimated: 20–35 hours
Scalable scope
Additional entities (more authors, case studies, executives) can be added at 100 pts each, increasing the total possible score.

Per-Entity Verification

This is the most labour-intensive phase and where most brands have the most to gain. We go deep on each entity — not a surface scan, but a systematic verification of every credibility signal across their entire digital footprint.

👤 Senior Executive / Founder
100 pts per person +
15Deep research — contributions in high-quality reputable sources (Forbes, industry-leading podcasts, peer publications)Authority
25Reputation management — clean reputation with no negative or controversial mentions (TrustPilot, BBB, Reddit, forums)Trust
15Content analysis — consistent messaging across professional social profiles (LinkedIn, X)Trust
10Thought leadership signals — active engagement and original insights on public platformsExpertise
15Public speaking history — documented speaking engagements on event websitesAuthority
10Podcast and webinar appearances — documented as featured guestAuthority
5Professional affiliations, community contributions, and well-rounded public profileTrust
5Employment history and documented key professional rolesExpertise
✍️ Content Author
100 pts per author +
25Credential verification — verified degrees, certifications, and professional qualifications (5 pts per credential, up to 25 pts)Expertise
5Author profile quality — professional photo on bio pageExpertise
5Author bio completeness — comprehensive, detailed professional biographyAuthority
15Internal content linking — easily accessible list of all other articles published on the siteExpertise
50External expert contributions — publications on reputable platforms (20 pts per contribution, up to 50 pts); media quotes and news article links (10 pts)Authority
📁 Case Study or Testimonial
100 pts per item +
25Quantifiable results — specific, measurable outcomes identified and validated (e.g., "30% increase," "$10,000 saved")Exp
25Sentiment analysis — positive, authentic tone that reads as genuine firsthand experienceExp
25Client verification — client name or company is searchable and verifiable with linked website or social profileTrust
25Experience scoring — standardised rubric rating how effectively the content demonstrates genuine firsthand expertiseExpertise
📜 Policy Page (Privacy / Terms / Disclaimer)
100 pts per page +
25Clarity and readability — plain language, easy-to-understand writing that does not require a lawyer to interpretTrust
25Currency signal — revision or "last updated" date clearly displayed and currentTrust
25Regulatory compliance — explicit mention of GDPR, CCPA, or other applicable regulationsTrust
25Contact information — accurate, consistent, and verifiable business contact details included on the pageTrust
03
Phase Three
Synthesis
Final Report
Aggregation of all phase data into a professional, delivery-ready report with a full roadmap.
⏱ Estimated: 10–18 hours

Synthesis & Final Reporting

Raw scores mean nothing without expert interpretation. Phase 3 is where all data is aggregated, weighted, and translated into an executive summary, visual report, and an implementation roadmap with specific tasks, KPIs, and estimated timelines.

📈 Synthesis & Reporting Tasks
10–18 hrs +
1.5hInput all per-entity scores into master spreadsheet — both target and competitor domainsData
3hCalculate final weighted E-E-A-T scores based on the scoring rubric, including competitor comparisonScoring
1.5hCreate visual score representation — radar charts, pillar breakdowns, and competitive benchmarksVisual
3hDraft comprehensive executive summary translating scores into clear, business-impact languageCopy
4hDevelop specific, prioritised, actionable recommendations with tasks, how-to instructions, and KPIsRoadmap
1.5hProofread and format final report for professional delivery — presentation-ready outputFinal
The 5 Entities

Five Entities. One
Definitive Authority Score.

Google doesn't just evaluate pages — it evaluates entities. A baseline audit covers five interconnected entities that together form your brand's complete digital authority profile. Each contributes 100 points to your total score.

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The Website
100
Points — Phase 1
Your company's core digital entity. About page quality, technical health, contact verification, backlink authority, reputation signals.
✓ About Us analysis
✓ Technical foundations
✓ Backlink & reputation audit
👤
The Executive
100
Points — CEO / Founder
Your most visible authority signal. Media mentions, speaking history, social presence, thought leadership, and reputation health.
✓ Media & PR presence
✓ Reputation scan
✓ Speaking history
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The Author
100
Points — Content Creator
Expertise lives in your content creators. Credential verification, author profile completeness, and external publication history.
✓ Credential verification
✓ Profile completeness
✓ External contributions
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The Case Study
100
Points — Experience Proof
Firsthand experience is the "E" that separates E-E-A-T from E-A-T. Case study authenticity, measurability, and client verification.
✓ Quantifiable outcomes
✓ Client verification
✓ Experience scoring
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The Policy Page
100
Points — Trust Documentation
Often overlooked — but a critical trust signal. Privacy policy clarity, regulatory compliance, and transparent contact documentation.
✓ Readability audit
✓ GDPR / CCPA compliance
✓ Contact verification
The Four Pillars

Every Signal Maps to
an E-E-A-T Pillar

No audit task is arbitrary. Each of the 500 points is explicitly mapped to one of the four E-E-A-T dimensions — so you can see not just your total score, but exactly where your credibility is strong and where it is exposing you to risk.

E
Experience
Proof that you or your brand have firsthand, real-world experience with the topics you cover — not just theoretical knowledge.
Key audit signals
Case study content analysis — quantifiable, firsthand results
Testimonial authenticity and client verification
Experience scoring rubric — standardised firsthand evidence measurement
Content that could only be written by someone who has done the work
E
Expertise
Demonstrated, verifiable subject-matter knowledge. The depth of understanding shown by the people creating your content.
Key audit signals
Author credential verification — degrees, certifications, professional history
Leadership visibility — detailed, verifiable founder and executive bios
Content recency — key pages reviewed and updated within 12 months
Thought leadership signals on professional platforms
A
Authoritativeness
External recognition of your brand as a go-to reference. Reputation built through citations, backlinks, and third-party mentions.
Key audit signals
Backlink profile quality — high-authority, relevant editorial links
Social mentions — sentiment and quality of brand mentions
Executive media contributions — Forbes, podcasts, industry publications
Speaking history and public appearances — documented authority signals
Author external contributions — publications on reputable platforms
T
Trustworthiness
The most heavily weighted pillar. Transparency, security, accuracy, and the documentation that tells Google you are a legitimate business.
Key audit signals
HTTPS and Core Web Vitals — technical trust baseline
Physical address, contact info, and business verification
Reputation management — clean executive and brand-level reputation
Policy page compliance — GDPR/CCPA, clarity, currency
Review volume, recency, and response rate
Your Deliverable

What Your Report Contains

You receive a professionally formatted report that is implementation-ready from the first read. No vague suggestions. No traffic estimates. A clear verdict on your current authority, and an exact roadmap to close every gap.

1
Total Score & Pillar Breakdown (out of 500)
Your overall authority score and individual scores for all five entities, all four E-E-A-T pillars, and all three audit phases. A precise numerical verdict — not a traffic light system.
2
Competitive Benchmark Comparison
Your scores compared against a comparable competitor domain, mapped against the 500-point rubric. You'll see exactly where your authority gap is being exploited and where you hold an advantage.
3
Radar Chart & Visual Score Analysis
A visual representation of your E-E-A-T profile showing exactly which dimensions are strong, which are weak, and how your profile compares to the authority benchmark.
4
Executive Summary in Plain English
A translated narrative that converts the data into business-impact language — what your score means for your rankings, AI visibility, conversion rates, and competitive position.
5
Prioritised Recommendations with KPIs & Timelines
Every identified gap comes with a specific recommendation, a step-by-step how-to instruction, a measurable KPI to track progress, and an estimated implementation timeline. Nothing left to interpretation.
6
30-Minute Strategy Call with Donna
Your report is the foundation for a free strategy call where Donna walks through your results, answers every question, and outlines exactly how Re-Imagine That Digital can close your specific gaps. No pitch — just diagnosis.
Sample — Authority Score
347/500
Moderate Risk
Entity-level breakdown
Website
72
Executive
58
Author
81
Case Study
64
Policy Page
72
Illustrative sample. Your actual report is produced from live data across your entire digital footprint and includes competitor benchmarks, priority scores, and implementation roadmap.
The Authority Transformation

What 500/500 Actually
Does for Your Business

A perfect score is a theoretical ceiling. But moving from a fractured authority profile to a systematically optimised one has documented, measurable effects on rankings, revenue, and AI visibility.

⚠ Before the Audit
❌
Algorithm updates erase months of organic progress because your credibility signals aren't resilient
❌
AI Overviews cite competitors because Google's entity recognition can't verify your brand's authority
❌
High CPC on paid ads because landing pages score poorly on Quality Score due to missing trust signals
❌
Generic author pages and anonymous content fail to establish the Expertise dimension
❌
Outdated, unclear policy pages signal institutional risk to both users and Google's trust algorithms
❌
Prospective clients can't independently verify your claims — conversion rates suffer
→
Audit + Action
✓ After Full Remediation
✅
Algorithm-resilient authority that holds and compounds across every core update Google releases
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Your brand cited in AI Overviews because Google's Knowledge Graph now recognises you as a verified entity
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Lower CPC and higher conversion on paid campaigns because landing pages now carry strong trust signals
✅
Verified, credentialed author profiles that turn every piece of content into an expertise demonstration
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Compliant, current policy pages that pass regulatory scrutiny and signal legitimacy to both users and algorithms
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Independently verifiable claims and case studies that remove doubt from the conversion journey
📈
4×
Higher organic conversion
E-E-A-T-optimised pages convert at up to 4× the rate of unoptimised equivalents
💰
40%
Average CPC reduction
Quality Score improvements from E-E-A-T signals directly reduce cost-per-click
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AI
Overview citation eligibility
Verified entities with complete E-E-A-T profiles are eligible for AI Overview citations
🛡️
10×
Algorithm resilience
E-E-A-T-built sites are demonstrably more resistant to core algorithm penalties
Request Your Audit

Ready to See Where Your
500 Points Actually Stand?

Submit your website below. We'll review your request, confirm scope, and begin your audit within 24 hours. Results delivered within 30–48 hours of confirmation.

Audit Request Form
Tell us about your website and we'll
take care of the rest
🔒 Confidential. Your information is used solely to scope and deliver your audit. No unsolicited follow-up unless you request it.
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500-point scored reportEvery finding evidenced and quantified
🗺️
Implementation roadmapTasks, KPIs, and timelines
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Free 30-min strategy callWith Donna Rougeau
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Competitor benchmarkSee exactly where you're losing ground
⚡
30–48 hr turnaroundFrom audit confirmation
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AI Overview assessmentEntity recognition & GEO readiness
✅

Audit Request Received

Thank you. Donna's team has received your request and will review your website scope within 24 hours. Here's what happens next:

1
We review your website and confirm the audit scope (within 24 hours)
2
Your 500-point audit begins — Phase 1 through Phase 3
3
Your completed report is delivered (30–48 hours from confirmation)
4
You receive a calendar invite for your free 30-minute strategy call with Donna
Have questions? Contact us directly →
Every day without a complete authority profile is a day your competitors widen the gap

500 Points Stand
Between You and
Real Digital Authority

The brands dominating search and AI in your category aren't better than you — they're more verifiable. They've done the work of building entity-level credibility signals that your brand almost certainly hasn't. The audit tells you exactly how far behind you are, and exactly how to close it.

Submit My Website for Audit → Book a Strategy Call
500-point scored report Competitor benchmark included Implementation roadmap with KPIs Free strategy call with Donna