Your Partner in Re-Imagining That Digitally | EEAT, Content, Agentic AI and so much more!
Your Partner in Re-Imagining That Digitally | EEAT, Content, Agentic AI and so much more!
What Is a Knowledge Graph? A knowledge graph is a structured representation of information where entities are connected by relationships, forming a network of machine-readable meaning. It stores data as interconnected nodes (entities) and edges (relationships), allowing computers to understand, reason, and infer facts.Unlike traditional databases that rely on rigid tables, knowledge graphs capture contextual […]
A major, abrupt change in U.S. trade policy is sending shockwaves through the e-commerce world, leaving businesses scrambling and customers facing new costs and delays. Effective August 29, 2025, the United States suspended its long-standing “de minimis” threshold, a rule that allowed goods valued under $800 to be imported duty-free. The impact of this sudden […]
I. Executive Summary Specific details have been shifted to TEST to protect the identity of the company. This report presents a comprehensive analysis of the decline in organic search visibility and brand reputation for key online retail properties operated by Test Company. The central finding is that the sustained and significant drop in organic traffic […]
For over 25 years, a quiet frustration has been brewing. It began in the mid-90s, when my work with encryption and chip technologies for smart cards with the Advanced Card Technology Association of Canada (ACT Canada) led to a published contribution in a card security book, where I authored a chapter on the foundational elements […]
In the summer of 2025, the digital landscape experienced a seismic shift. Google, in an unprecedented move, initiated a massive “clarity cleanup” of its Knowledge Graph, followed by another targeted sweep in August. This wasn’t just routine maintenance; it was a strategic declaration, signaling an accelerated shift to an AI-first search environment where entity understanding […]
Sometimes, the Best SEO Strategy is to Fix the Business (And What Happens When They Won’t) As an SEO professional, you’re often hired to solve what looks like a simple problem: organic traffic is down. The immediate suspects are usually a recent algorithm update, a technical issue, or a weak content strategy. But what happens […]
Why Brand Trust is Everything For decades, the foundation of search engine optimization was built on a simple premise: links. The more links a website had, the more popular—and therefore, the more credible—it was considered. It was a popularity contest, and for years, it worked. But that era is over. The modern search engine, powered […]
Modern search is no longer just about keywords. As search engines evolve, they’re moving away from simple keyword matching toward a more sophisticated understanding of content and expertise. To succeed today, your strategy must go beyond traditional SEO and focus on building your reputation as a trusted authority. This shift is powered by technologies like […]
Modern search is no longer just about keywords. As search engines evolve, they’re moving away from simple keyword matching toward a more sophisticated understanding of content and expertise. To succeed today, your strategy must go beyond traditional SEO and focus on building your reputation as a trusted authority. This shift is powered by technologies like […]
How much of the Internet is indexed by Google? Despite Google’s immense index, it’s widely understood that its search tools only index a fraction of the total internet. The vast majority of the web is known as the deep web, which includes content behind paywalls, password-protected pages, and dynamic content that isn’t publicly linked. The […]
